Probably the 5 best brands of promotional T-shirts

Promotional T-shirts are one of the most popular promotional products, as they offer excellent brand visibility and are affordable. When choosing quality promotional T-shirts, it is important to consider the material, comfort, suitability for T-shirt printing, sustainability and ecological aspects. Here are probably the five best brands of promotional T-shirts that combine quality, affordability and sustainability.

Before that, here are some important facts about promotional T-shirts that you should know before making a purchase decision.

 

Why choose promotional T-shirts for your brand?


Promotional T-shirts have long been considered one of the most effective and popular forms of promotion. Their versatility, visibility and affordability place them at the very top of promotional products.

Efficiency with a long-term impact

One of the biggest advantages of promotional T-shirts is their excellent price/impact ratio. With a single investment, you can achieve long-lasting promotion. According to a study by Promotional Products Association International (PPAI), 80% of consumers keep promotional textiles for more than one year, which means that your brand will be exposed for a long time.

The moving banner people love to wear

Printed T-shirts are more than just a piece of clothing - they are a mobile ad that moves with the person wearing it. If they are comfortable, aesthetically refined and well-made, people will be happy to wear them at home, at work, at events or even in their free time. This increases the reach of your promotion without any additional input.

printed t-shirts

 

A big space for your story

Promotional T-shirts offer a large print area, allowing your logo, slogan or other visual message to be clearly displayed. Creativity in design can make an important contribution to brand awareness.

Flexible for every purpose

They are available in a myriad of designs, cuts, materials and colours, allowing you to tailor them perfectly to your target group or event. You can choose stylish polo shirts for corporate events, sporty designs for active promotions or classic cuts for everyday use.

The environmentally friendly choice

At a time when more and more companies are focusing on sustainability, eco-promotional T-shirts made from organic cotton or recycled materials are also available. This not only promotes your company, but also the values behind it.

Sustainability and versatile use

With the right choice of material and quality printing, promotional T-shirts have a long life. They can be used as uniforms, gifts, prizes or as part of a marketing campaign.

Promotional T-shirts are not just a promotional product - they are a tool to connect with your audience. They are proof that a simple solution can make a big impact. If you're looking for a reliable and effective way to build your visibility, a promotional T-shirt is definitely the way to go.


t-shirts - sustainability and versatile use

 

How to choose the right material for promotional T-shirts?


When choosing a promotional T-shirt, we often focus on the look and the print, but it is the material that plays a key role in the comfort, durability and overall quality of the product. The right choice of fabric not only affects the comfort of the wearer, but also the lifetime of the T-shirt and the effectiveness of the promotion.

What matters most?

The material determines how comfortable the shirt will be to wear, how long it will last and how well it will accept the print. Therefore, the choice of material is one of the first and most important steps when buying promotional T-shirts.

The most common materials and their advantages

  • 100% cotton - Cotton is natural, soft and very comfortable on the skin. It is breathable and suitable for everyday use. According to Textile Exchange, cotton accounts for 24% of the world's fibre consumption. If you want a versatile T-shirt, cotton is the perfect choice.
  • Polyester - This synthetic material is extremely durable, wrinkle-resistant and dries quickly. Ideal for sports or work activities where a more technical approach is required. Often used for T-shirts with sublimation printing capability.
  • Blends (e.g. 50% cotton/50% polyester) - Blends combine the best qualities of both materials - the comfort of cotton and the functionality of polyester. Such shirts are popular for wider use as they offer a balance between feel and practicality.
  • Organic cotton - Produced without the use of pesticides and harmful chemicals. Suitable for companies wishing to emphasise their sustainability credentials. In addition, organic cotton is often kinder to the skin.
  • Recycled materials - In the age of the circular economy, recycled materials are increasingly popular. A promotional T-shirt made from recycled cotton or PET bottles sends a clear message about environmental responsibility.
  • Functional materials - These materials are designed for active use - moisture-wicking, quick-drying and comfortable, even during strenuous sports. They often include elastane for greater stretch.

The purpose of use should guide the choice

If you are planning an outdoor promotional activity or sporting event, lightweight, functional and moisture-wicking materials are the way to go. For everyday wear or indoor promotions, cotton or blended t-shirts are a better choice.

The smart choice of material means that the T-shirt will be truly wearable and will serve its promotional function for a long time. It's not just about the look - it's about the feel, the durability and the message you're conveying with it.


t-shirts - the purpose of use should guide the choice
 

Additional tips for choosing promotional T-shirts


Once you have chosen the right material, the next step is to consider the details that affect the wearability, durability and visual impression of your promotional T-shirt. Even small differences can make a big impression - both on the wearer and on your brand awareness.

Grammage - a measure of density and quality

The grammage tells you how much one square metre of fabric weighs. The higher the number, the denser and heavier the shirt.

  • Lightweight T-shirts (up to 150 g/m²) ideal for summer events or one-off promotions.
  • Medium-weight T-shirts (160-180 g/m²) offer an excellent balance between comfort and durability.
  • Heavier T-shirts (200 g/m² and above) are robust, durable and suitable for everyday wear or uniforms.

Statistics show that buyers are more likely to choose medium-weight T-shirts as they are the most versatile and comfortable.

Cut - something for everybody shapes

The cut of a T-shirt affects how it will fit different body shapes.

  • The regular fit is classic and comfortable and fits most body shapes.
  • Slim fit is a more modern, body-accentuating cut.
  • Oversized is relaxed and trendy, suitable for younger audiences or fashion-oriented campaigns.

Choosing the right cut can mean the difference between a T-shirt that people wear and one that stays in the wardrobe.

Details that count: collar and stitching

The quality of a promotional T-shirt is often in the details. Reinforced seams (e.g. double stitching on the shoulders and hems) contribute significantly to long-lasting durability. Also, collars with elastane or with additional anti-stretch tape are more resistant to deformation after repeated washing.

Colourfast - a T-shirt that stays fresh

There's nothing worse than a promotional T-shirt that fades after a few washes. It is therefore important to choose fabrics and dyeing techniques that ensure colour fastness. Certificates such as OEKO-TEX® are a good recommendation for the proven quality of dyes.

A promotional T-shirt is more than just a piece of clothing - it's a representation of your brand. By choosing the right material weight, cut and quality craftsmanship, you can make sure your T-shirt is wearable, comfortable and long-lasting. And most importantly - it'll make your story go further.


t-shirts - details that count: collar and stitching

 

What are the best brands for promotional T-shirts?
 

1. Roly - a combination of quality and value for money

The Roly brand is a popular choice for companies looking for affordable but quality promotional T-shirts. Their T-shirts are designed for longevity and provide an excellent base for printing.

  • A wide choice of designs and colours - from classic to sporty cuts.
  • High quality materials - cotton, polyester and blended fabrics available.
  • Perfect for printing on T-shirts - they offer a long-lasting print.
  • Affordable prices - ideal for bulk orders.

2. Gildan - an American classic with a sustainable approach

Gildan is one of the leading brands of promotional T-shirts, known for its sustainable production and top-quality materials. Gildan T-shirts are designed to withstand many washes without losing shape or colour.

  • Eco-conscious production - using recycled materials and reducing water consumption.
  • Wide range of designs and sizes.
  • High grammage material - longer lifetime.

3. Sol's - Europe's sustainability pioneer

Sol's is known for its sustainable promotional clothing that adheres to high ecological and ethical standards. Their T-shirts are made from certified organic cotton and recycled fibres.

  • Eco-friendly - T-shirts are certified to GOTS and OEKO-TEX standards.
  • From basic T-shirts to premium lines.
  • The perfect substrate for printing - fabrics suitable for screen printing, digital printing and embroidery.

4. Kariban - prestige and comfort

Kariban is synonymous with premium promotional T-shirts that combine style and comfort. Their T-shirts are designed for professional use and offer a wide choice of designs.

  • Exclusive designs and cuts.
  • High-quality materials - often cotton/elastane blends.
  • Long life - retain their shape and colour even after many washes.

5. Iqoniq - the future of organic T-shirts

Iqoniq is one of the most advanced sustainable brands, specialising in 100% recycled promotional T-shirts. Their aim is to reduce the environmental impact of the textile industry and offer consumers an ethical alternative.

  • No chemical treatments - better for your skin and the planet.
  • Innovative materials - a combination of recycled cotton and polyester.
  • Transparent production - certified by the Global Recycled Standard (GRS).
     

iqoniq - the future of organic t-shirts

 

Final thoughts: promotional T-shirts as lasting value


Although a promotional T-shirt may seem like a simple product at first glance, it is in fact a clever tool for building brand awareness and loyalty. Everything we have considered - from the choice of material and cut to the quality of production and printing techniques - contributes to the effectiveness of this simple but very powerful promotional channel.

Promotional T-shirts are not only popular - they're also proven to work. According to research, the vast majority of people wear promotional textiles on a regular basis, which means that company logos, slogans and colours travel around cities, events, workplaces and schools - every day. The T-shirt thus becomes a moving advertisement that builds trust and awareness without the ongoing costs.

As well as being practical, they also allow you to express your brand values. By choosing sustainable materials such as organic cotton or recycled fibres, you show your environmental awareness. And with sophisticated printing and thoughtful design, you create an aesthetic that people will love to wear - not just once, but again and again.

Brands like Roly, Gildan, Sol's, Kariban and Iqoniq offer a wide range of designs and quality solutions to make it easy to find the perfect shirt for your purpose - whether it's a corporate event, sports team, promotional campaign or customer gift.

In a world where first impressions often make all the difference, a promotional T-shirt is your chance to make a lasting impression. So, choose quality, thoughtfulness and a message you'll be proud to send out into the world with your T-shirt.

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