Business gifts

When choosing business gifts for your company, keep in mind the 2 main characteristics of a good business gift: utility and quality.
Research (PPAI) shows that it is most important to recipients that the received business gift is useful, they are most happy with useful business gifts and most often keep them (not pass them on).
Don't compromise on the quality of business gifts either. Namely, the recipient will associate the characteristics of the received business gift with your company and brand. With a low-quality business gift, you will give the impression that your services or products.

Otherwise, business gifts are one of the oldest forms of advertising that still work. They have such excellent results mainly because of the principle of reciprocity, which says that if you give something to someone, they subconsciously feel an obligation to give something back. When you give a business or promotional gift, the recipients will feel obligated to return the favor.
 

Research confirms the excellent results of business gifts

Here are some more statistics and research results that further prove the excellent results of promoting sales and recognition with business gifts.

• If the recipient uses the business gift just once a week, that's as many as 52 impressions of your logo in just one year.
• Research shows that recipients of business gifts are more likely to do business with the company from which they received the gift.
• Research also reveals that if you give your customers a business gift, they are much more likely to recommend you to their friends.
• Among all the advertising media at our disposal, business gifts are the only ones that have the power to involve users in the brand story with all their senses: sight, touch, smell, hearing and taste.
• Research (PPAI) shows that 83% of people will remember the company they received a business gift from. In comparison, only 7% of people remember a company whose ad they saw on TV. Business gifts are therefore proven to bring better results than television advertising.
• Data from an American survey show that business gifts are part of everyday life for most of us. Namely, as many as 91% of people have at least one business gift in their kitchen, 74% of people have at least one promotional gift in their office.
• When you give a business gift, most of the recipients (73%) will use the gift once a week.
• In another PPAI survey, 60% of business gift recipients stated that they would prefer to work with the company from which they received the powerbank.
• PPAI also investigated the effect of a branded cup promotion compared to a radio or TV ad: 57% of people remembered the advertiser on the cup, while only 32% of respondents remembered the radio advertiser and 28% of the TV ad.
   

What goals can be achieved using business gifts

For more interesting research results and trends in the field of business gifts and promotional gifts, read the article "Are you using your promotional products to their full potential?"

Business gifts are therefore effective in achieving business goals. The most common goals that companies successfully achieve with business gifts are:

• Expanding brand awareness.
• Acquisition of new customers / contacts.
• Sales promotion.
• Strengthening belonging to the company or brands.
• Successfully held business events: conferences, fairs...
   

Business gifts are one of the most effective sales tools

The business gift industry is very diverse and diverse, as evidenced by the ubiquitous marketing. If you still doubt their effectiveness, here's a fact: promotional products were ranked first as the most successful form of advertising in 2017.

Are you one of those who still think that business gifts have less impact on customers and business partners than other types of advertising? The latter is quite far from the truth! According to the latest PPAI (The Promotional Product Association International) research, business gifts are extremely effective ambassadors of your company and brand among all generations.

And what is it that has such a beneficial effect on the recipients of business business gifts? The best of them combine three qualities that are crucial in life: fun, trend and utility. Created and selected to inspire and delight the recipient on a personal level. And when you combine utility in everyday life and effective promotion, you have reached the essence of a business gift. Giving business gifts is definitely a safe tool for promoting your company or brand. But when you enter the private sphere of your customer, this promotion is even more friendly and effective.
 

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Every month, you will find new interesting and extremely useful articles on our blog for everyone who in one way or another deals with the purchase of business gifts, the selection of gifts and the giving of business and promotional gifts. Click for useful articles on our blog.